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escaping the rabbit hole as a guide to

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helping friends family and loved ones

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who have fallen down the rabbit hole of

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conspiracy theories we all know someone

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maybe they think 9/11 was an inside job

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with remote-controlled planes and pre

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planted explosives

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maybe they believe in the chemtrails

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theory maybe they think that all the

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recent mass shootings were faked maybe

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they even think the earth is flat and

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the government is covering this up how

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do you talk to your conspiracy minded

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friend how can you understand why they

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think what they do and how can you help

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them

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that's what escaping the rabbit hole is

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all about a look at the full range of

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conspiracy theories the psychology

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behind how people fall into them and how

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you can help them out a core part of the

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book is the interviews with six former

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conspiracy theorists their stories

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provide useful clues on what works and

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what does not but perhaps most

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importantly they provide proof that no

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matter how deep someone is down the

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rabbit hole they can get out with time

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and with help

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I also take a deep dive into four

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popular areas of conspiracy thinking

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chemtrails 9/11 false flags and Flat

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Earth explain the key evidence claims

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and they explain how these have been

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debunked and how you can best

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communicate this to your friend finally

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I take a look at the near future of

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conspiracy theories misinformation and

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debunking covering efforts to fight fake

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news and the role of artificial

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intelligence escaping the rabbit hole

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has got some great reviews actor and

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activist Stephen Fry said my quest

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demonstrates with exquisite style wit

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and insight how those three rare and

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valuable species facts logic and respect

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each now on the very brink of extinction

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having harness the power to shine light

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into darkness and dispel the miasma of

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bias superstition and balefully proud

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ignorance that is threatening to poison

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sceptic Michael Shermer said Mik West

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and his metabolic website have become

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the go-to sources for curious minds

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overwhelmed by fantastic conspiracy

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claims circulating pop culture read this

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book which belongs in every newsroom and

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congressional office amanda marcotte of

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salon.com said with candor leavened by

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compassion mick west explains why people

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get sucked into conspiracy theories why

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we should be more sympathetic to their

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point of view and yes even how to help

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people see the light

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so if there's someone you know down the

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rabbit hole or even if you're down there

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a bit yourself then I think you'll find